I started in the jewellery trade at 16. Valenza came from what I saw there.
Fuya Chavda
Founder, Valenza
Take the problems this trade has simply lived with, and solve them properly at the level of a single gram.
A note from the founder
“Everyone in this trade knows where the money leaks. Almost nobody works on it, because the problems are unglamorous and hard.”
Fuya Chavda · Founder
The note
Why I built this
I came from a Marwadi family in Rajasthan and started working in the jewellery trade at sixteen. Not in an office — full-time, learning by doing it badly and then doing it better.
What struck me was not that things went wrong. Things go wrong in every industry. It was that nobody could say where. Metal loss got absorbed. A karigar's balance was argued from two different notebooks. An order's status lived in someone's head until you called them. Everyone accepted this as how the trade works.
So I built the thing I wanted back then: every gram accounted for, every follow-up with an owner, real traceability instead of verbal coordination and WhatsApp messages that get cleared when a phone runs out of storage.
Then I followed the metal. It is sold at the showroom counter, comes back as old gold, moves through a refinery, and has to be carried between people at every stage. That is what Valenza Retail, Valenza Refinery and Valenza Secure Delivery are for — and Valenza Tasks keeps the team's follow-ups off WhatsApp.
That is the whole idea. Take the problems this trade has simply lived with, solve them properly at the level of a single gram, and then do the harder thing — make the software easy enough that a real jeweller opens it without being trained twice.
We are early on this. There is a lot still to build. But the direction has not changed since I was sixteen, and it will not.
— Fuya Chavda
The journey
How it happened
- Age 16
In the trade
Started full-time in the jewellery trade. Learned it by doing it — deadlines, missed follow-ups, metal that never quite added up.
- The pattern
Same problems, everywhere
Different businesses, same losses. Not because people were careless, but because nothing they had could actually show them where value went.
- The build
Accountability first
Started where the pain was sharpest: every gram and every follow-up with an owner, instead of scattered across notebooks and WhatsApp.
- Following the metal
Factory, counter, refinery, delivery
Metal is made into a piece on a factory floor, sold at the counter, comes back as old gold, passes through a refinery and is carried between people. Those are the parts Valenza now builds for.
- Today
Five products
Valenza Retail, Valenza Manufacturing, Valenza Refinery, Valenza Secure Delivery and Valenza Tasks. Long road, and we are early on it.
Where it went next
Follow the metal, not the software category
Most software companies pick a category and stay in it. We followed the material instead — and the material does not respect category boundaries. The same gram is a piece in the showcase, then old gold at the counter, then refined metal, then a parcel in someone's hands.
That is why Valenza builds for the factory floor, the counter, the refinery and the handover — five focused products, each doing one job properly, so a jeweller can ask where a gram is and get an answer.
Honest roadmap
Still early, and saying so
Native mobile app In progress
Being built. Today Valenza runs on any phone in the browser and installs to the home screen.
RFID tagging In progress
Being built. Barcode, QR and HUID tagging work today.
FAQ
About the founder
Who is the founder of Valenza?+
Valenza was founded by Fuya Chavda. He comes from a Marwadi family in Rajasthan and started working full-time in the jewellery trade at sixteen.
Why did Fuya Chavda start Valenza?+
Because in the jewellery trade nobody could say where value went — metal loss got absorbed, balances were argued from two notebooks and order status lived in someone's head. Valenza exists to account for every gram and give every follow-up an owner.
What does Valenza build?+
Five products: Valenza Retail for jewellery showrooms (POS, billing, HUID stock, customers, accounts and GST), Valenza Manufacturing for jewellery factories (enquiry and estimation through CAD, casting, QC, karigars and dispatch), Valenza Refinery, Valenza Secure Delivery for verified handovers, and Valenza Tasks for tasks, approvals and checksheets.
What is still being built?+
A native mobile app and RFID tagging are being built, not shipped. Valenza already runs on phones today through the browser and can be installed to the home screen.
How can I talk to the founder or the team?+
Book a demo or use the contact page — the team is reachable Monday to Sunday, 24/7, by phone, WhatsApp or email.
Be part of this journey
Whether you want to use it, build it, or just understand it — talk to us.