I started on the factory floor. Valenza came from what I saw there.

I came from a Marwadi family in Rajasthan and started working in jewellery manufacturing at sixteen. Not in an office — on the floor, full-time, learning by doing it badly and then doing it better.

What struck me was not that things went wrong. Things go wrong in every industry. It was that nobody could say where. A casting failed and the metal loss got absorbed. A karigar's balance was argued from two different notebooks. An order's status lived in someone's head until you called them. Everyone accepted this as how the trade works.

So I built the thing I wanted on that floor: every micro-milligram tracked, every order's follow-up one click away, real traceability instead of verbal coordination and WhatsApp messages that get cleared when a phone runs out of storage.

Then I kept following the metal. It does not begin at manufacturing — it begins as bullion, moves through a refinery, and has to be carried between people at every stage. Those parts had even worse software than manufacturing did. So we built them too.

That is the whole idea. Take the problems this trade has simply lived with, solve them properly at the level of a single gram, and then do the harder thing — make the software easy enough that a real jeweller opens it without being trained twice.

We are early on this. There is a lot still to build. But the direction has not changed since the factory floor, and it will not.